Adaptive Personalization Manual / Version 2201
Table Of ContentsYou can use queries to the CoreMedia Search Engine to dynamically compile parts of your website's pages. Nevertheless, using this method, you do not have context information for your queries. To solve this problem, search functions provided by CoreMedia Adaptive Personalization come in handy. They enable you to include context-specific data into your queries, thus providing you with another means to adapt your site to the visitor.
Example
You use folders in the CMS repository, that represent a specific customer segment. That is, each folder contains
content that will be shown to a user who is member of the respective segment. Now, you compile a page about sports
products and want to show content depending on the user's segment. Let's say, Skateboard products for the young
urban segment and Golf products for the successful prime-age manager segment. Now, you can use a search query
similar to sports userSegment()
. Where userSegment()
is a search function that is
evaluated at query time and presumably adds the required folder constraint to the query. That is, if the user is
in the segment mapped to the folder of id 23, the string actually sent to the search engine would be sports
folderid:23
(assuming folderid
is the field, IDs of folders get fed to).
CoreMedia Adaptive Personalization comes with some generally useful functions
in the com.coremedia.personalization.search
package. Nevertheless, since search functions are very
project specific, you will use these delivered functions as a starting point for your own functions.
In Section 4.6.1, “Evaluation Of Search Functions” you will learn how search functions are evaluated.
In Section 4.6.2, “Implementing Search Functions” you will learn how to write your own search functions.