Page Metrics Example
Example explaining the metrics from the business point of view.
Overview
This example values summarize business insights for a page.
| Metric | Value | Meaning (Business View) |
|---|---|---|
Page Requests |
1200 |
The page was loaded 1200 times or reloaded. This means that there was a high interaction volume |
Unique Visitors |
400 |
400 different people accessed it. This could mean that the page has good visibility and reach. |
Sessions |
500 |
Some users returned or viewed it more than once. This means that retention is happening! |
Time on Page |
01:45 |
Users spent almost 2 minutes here suggests engagement or complexity. |
Exit Rate |
72% |
72% of users left the site after viewing this page. This means that this page is end-of-journey or a dead-end. |
Business Interpretation
Page Requests: 1.200
Indicates high demand or frequent usage. This page is important — users rely on it often.
Action: Consider highlighting or linking it from other pages.
Unique Visitors: 400
You’re reaching 400 people. For internal tools or B2B SaaS, this may be a lot.
Action: Think about what business personas are coming here — is it admins? new users?
Sessions: 500
100 users came back (500 sessions, 400 people).
Action: This means the content might be part of a recurring workflow — onboarding, support, etc.
Consider: can we help them complete their task faster or more confidently?
Time on Page: 1:45
Not too fast, not too long. Either:
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They’re reading carefully.
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Or they’re confused and trying to make sense of things.
Action: Test clarity. Add quick-start callouts or task-based sections. Use screen recordings or user testing to verify.
Exit Rate: 72%
Most users leave the site after this page. Could be totally fine (end of task), or a warning sign.
Ask yourself:
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Is this the final step of a journey?
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Or should we guide them to “next steps” (docs, contact, signup, etc)?
Action: Add a CTA:
Business Summary
| Insight | What it means for the business |
|---|---|
High page requests |
High interest — this is a critical page. |
Moderate time on page |
Users are engaged — but you may want to simplify. |
High exit rate |
Either it’s the end of a journey, or a drop-off. |
Returning users |
Shows recurring need — possibly onboarding. |
Low conversion afterward |
Suggests a possible improvement opportunity. |
What You Could Do Next
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Improve structure for clarity and speed.
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Add related “next step” CTAs.
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Test rewording or sectioning with a few users.
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Track what happens next after this page.