Website KPIs Metrics Example
Example explaining the metrics from the business point of view.
Overview
| Metric | Value | Business Interpretation |
|---|---|---|
Unique Visitors |
1000 |
1000 distinct people visited the site this week. |
Sessions |
1300 |
Some users came back — good sign of value. |
Page Requests |
3900 |
Visitors explored about 3 pages per session. |
Bounce Rate |
68% |
Many users left after just 1 page — could mean confusion or unmet needs. |
Business Point of View
Unique Visitors: 1000
You’re reaching 1000 different people — that’s your total audience this week.
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This tells you how wide your reach is.
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If this number is growing → your SEO, onboarding, or support funnel is working.
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If it’s flat or shrinking → could mean users aren’t finding the informatio, or not enough new customers.
Business Action:
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Track source: where are these visitors coming from? (App? Google? Support emails?)
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If organic traffic is low, consider improving page titles, adding structured FAQs, or linking site documentation in product UI.
Sessions: 1300
Each user had ~1.3 sessions. Some users came back.
This shows recurring use or return visits.
Business Insight:
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Docs are part of the product experience — not just one-time help.
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Could mean ongoing use (good) or people struggling to complete tasks (needs investigation).
Business Action:
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Interview users or review session recordings (e.g. Hotjar, FullStory).
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Add context-aware help so they don’t need to “leave” to visit documentationˇ.
Page Requests: 3900
That’s ~3 pages viewed per session.
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Suggests users are exploring content — or searching for answers.
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High is often good (engagement), but too high could mean frustration or inefficiency.
Business Insight:
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This number alone doesn’t tell you if the experience is good.
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Combine it with session duration, exit rate, and feedback.
Business Action:
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Audit top 5 most-requested pages. Are they clear? Are there too many sub-pages to complete a task?
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Add quick navs, summaries, or video snippets to reduce hops.
Bounce Rate: 68%
68% of sessions ended after viewing just one page.
That’s fairly high for a documentation site — common, but not always ideal.
Business Meaning:
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May indicate users immediately found what they needed.
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Or they left because the page didn’t help at all.
Business Action:
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Add “Was this page helpful?” microfeedback at the bottom.
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Use CTA panels: “Next: Set up billing →”
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Optimize page load time and mobile usability (bounce can spike on slow or clunky pages)