First time visitors

Number of visits <= 1

Number of visits > 1

Period: Last 6 months

New visitors who are visiting the website or application for the very first time. They have no prior interaction history and are just beginning their journey.

Returning visitors

Number of visits > 1 and Number of visits <= 5

Number of visits <= 1 or Number of visits > 5

Period: Last 6 months

Visitors who have visited before and are coming back. They may have shown initial interest and are now exploring further.

Frequent visitors

Number of visits > 5

Number of visits <= 5

Period: Last 6 months

Highly engaged visitors who visit regularly. Their repeated interactions suggest strong interest or loyalty.

Low engagement visitors

Total page requests < 3

Total page requests >= 3

Period: Current session

Visitors who view only a few pages per session, indicating minimal interaction or interest.

Moderately engaged visitors

Total page requests >= 3 and Total page requests < 10

Total page requests < 3 or Total page requests >= 10

Period: Current session

Visitors who explore a moderate number of pages per session, showing some interest and evaluating content thoughtfully.

High engagement visitors

Total page requests >= 10

Total page requests < 10

Period: Current session

Visitors who view many pages in a single session, suggesting strong interest, intent to convert, or deep exploration.

Long session visitors

Duration > 1800 (30 * 60 seg)

Duration <= 1800 (30 * 60 seg)

Visitors who spend an extended amount of time during a session, indicating deep interest and high engagement.

Mobile visitors

Mobile device = Yes

Period: Current session

Visitors accessing the website or application from any mobile device, including smartphones and tablets.

Smartphone visitors

Device type = Smartphone

Period: Current session

Visitors browsing from a smartphone device.

Tablet visitors

Device type = Tablet

Period: Current session

Visitors visiting from a tablet device.

Desktop visitors

Device type = Desktop

Period: Current session

Visitors accessing the site from a desktop or laptop computer.

Morning visitors

Current time >= 6:00 and Current time < 12:00

Visitors who visit the website or application in the morning hours, typically between 6 AM and 12 PM.

Afternoon visitors

Current time >= 12:00 and Current time < 18:00

Visitors who visit during the afternoon.

Evening visitors

Current time >= 18:00 and Current time < 22:00

Visitors who visit during the evening.

Night visitors

Current time < 2:00 or Current time >= 22:00

Visitors who visit during the late night hours.

Early morning visitors

Current time >= 2:00 and Current time < 6:00

Visitors who visit during the early hours of the day.

Working days only visitors

Week day in (Monday, Tuesday, Wednesday, Thursday, Friday)

Week day in (Saturday, Sunday)

Visitors who visit exclusively on weekdays.

Weekend only visitors

Week day in (Saturday, Sunday)

Week day in (Monday, Tuesday, Wednesday, Thursday, Friday)

Visitors who engage with the site only on weekends.

Detractors

Has NPS value = Yes and NPS value <= 6

NPS value > 6

Visitors with a low NPS value, indicating dissatisfaction or negative experience.

Passives

NPS value >= 7 and NPS value < 9

NPS value < 7 or NPS value >= 9

Visitors who give an NPS value of 7 or 8. Generally satisfied but not enthusiastic enough to promote.

Promoters

NPS value >= 9

NPS value < 9

Highly satisfied visitors who give an NPS value of 9 or 10.

Detractors

NPS value <= 6 and Has NPS value = Yes

NPS value > 6

Dissatisfied visitors who give an NPS value of 0 to 6.

Unscored NPS

Has NPS value = No

Has NPS value = Yes

Visitors who have not yet provided an NPS value.

No contacts requested

Number of contacts = 0

Number of contacts > 0

Period: Last 6 months

Visitors who have not initiated any contact.

Low contact visitors

Number of contacts > 0 and Number of contacts <= 2

Number of contacts = 0 or Number of contacts > 2

Period: Last 6 months

Visitors who have made a small number of contact requests.

Moderate contact visitors

Number of contacts > 2 and Number of contacts <= 5

Number of contacts <= 2 or Number of contacts > 5

Period: Last 6 months

Visitors who have reached out multiple times, showing growing interest.

High contact visitors

Number of contacts >= 6

Number of contacts < 6

Period: Last 6 months

Highly engaged visitors who frequently initiate contact.

Multi-channel visitors

Number of contacts >= 6 and Channel = All channels

Number of contacts < 6 and Channel = All channels

Period: Last 6 months

Visitors who have reached out through multiple channels, showing diverse communication methods.