A campaign is a way to schedule content from CoreMedia Content Cloud to be
visible on different, predefined slots on your website for a specific event.
Like advertising slots in the public (for example, main station entrance
east 1st large billboard) or website ads, there are named slots available on
your website. For example, a "Hero" slot exists for all pages. Campaign content
can be shown in these slots. It is, for instance, also possible to create a
campaign for a "summer-collection of dresses" only to be shown on category
pages below "apparel > woman".
You create a campaign, using the Campaigns user interface, available from
CoreMedia Studio. Here you are able to specify which content from CoreMedia
Content Cloud should appear in which slot and on what pages of your website.
Visibility of Campaigns
To make campaigns run only for specific events, they are scheduled to be active
between a start and end date/time. You will plan the active duration for each
campaign and CoreMedia Campaigns Delivery API will automatically determine
which campaign is currently active at each point in time.
If multiple campaigns run in parallel, a prioritization value on each
campaign helps to define an order between those campaigns. For example, a
general campaign "10% discount for Newsletter signup" should be shown
everywhere on the website in the "hero" slot. It has a default priority of 5.
If the before mentioned "summer collection of dresses" campaign ha a
priority of 7, it will be shown instead of the medium prioritized
"10% discount for Newsletter signup" campaign. Of course, you can also decide
that you want to display both, for example, in a carousel. In this case, the
prioritization is simply used to define the order of content items in a
Characteristics of Campaign Content
Relation to a page
It is necessary to define on which page types your campaign content should be shown. For instance, you can choose a category page. By adding refinements
to the page type, you can also narrow down the assignment to only specific
subpages. For example, only on category page "woman".
Relation to a slot
In addition to the page, you have to define in what specific slot the content should be shown. When you have defined to
show content for a category page, you can now define to shown in the hero slot of these pages.
Lastly, you choose the content for the slot.