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Headless Server Developer Manual / Version 2101

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7.2 Rules

Personalization rules are defined in the Blueprint extension p13n-studio (CMSelectionRulesForm).
KeyKey ValueOperatorValueExample

location.city

-

=, !=

Hamburg, SanFrancisco, London, Singapore

location.city=\"Hamburg\"

keyword

String

<, <=, =, >=, >

per cent (0, ..., 1)

keyword.abc<0.10

referrer.url

-

!=, =, # (contains)

String

referrer.url#\"abc\"

referrer.searchengine

-

=, !=

google,bing,yahoo

referrer.searchengine=google

referrer.query

-

# (contains)

String

referrer.query#\"test\"

(resolved segment)

-

=, !=

true

(referrer.query#\"test\" and socialuser.gender=male)=true

Table 7.1. Generic Personalization rules


Taxonomies

KeyKey ValueOperatorValueExample

locationTaxonomies

Location tag content id

<, <=, =, >=, >

per cent (0, ..., 1)

locationTaxonomies.content:1002=0.04

subjectTaxonomies

Subject tag content id

<, <=, =, >=, >

per cent (0, ..., 1)

subjectTaxonomies.content:1214>=0.01

explicit.content

Subject tag content id

=, !=

1

explicit.content:1198!=1

explicit.numberOfExplicitInterests

-

<, <=, =, >=, >

Number >= 0

explicit.numberOfExplicitInterests>=2

Table 7.2. Taxonomy Personalization rules


Date/Time

Rules are configured without a timezone in Studio. A reference timezone should be defined for a project, for example CET, and evaluated client-side.
KeyOperatorValueExample

system.date

<, =, >

Date

system.date=2020-10-22T00:00:00

system.dateTime

<, >

Date Time

system.dateTime>2020-10-22T17:17:00

system.dayOfWeek

<, =, >

1 (Sunday), ..., 7 (Saturday)

system.dayOfWeek=7

system.timeOfDay

<, >

Timestamp

system.timeOfDay>14:21:59

Table 7.3. Date/Time Personalization rules


Elastic Social

KeyOperatorValueExample

socialuser.gender

=, !=

male, female

socialuser.gender=female

es_check.numberOfComments

<, <=, =, >=, >

Number >= 0

es_check.numberOfComments<=1

es_check.numberOfLikes

<, <=, =, >=, >

Number >= 0

es_check.numberOfLikes<=3

es_check.numberOfRatings

<, <=, =, >=, >

Number >= 0

es_check.numberOfRatings>=4

es_check.userLoggedIn

=, !=

true

es_check.userLoggedIn=true

Table 7.4. Elastic Social Personalization rules


Commerce

KeyOperatorValueExample

commerce.usersegments

# (contains)

eCommerce User segment

commerce.usersegments#\"ibm:///catalog/segment/8000000000000001004\"

Table 7.5. Commerce Personalization rules


SFMC

KeyOperatorValueExample

sfmc.journeys

# (contains)

SFMC journey reference

sfmc.journeys#[sfmcJourneyReference]

Table 7.6. SFMC Personalization rules


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