Tracking is performed by calling vendor-specific JavaScript functions. CoreMedia Analytics Connectors offers a thin layer around these.

Page view tracking calls are fired when a page is loaded. Corresponding calls are either included by the vendor specific JavaScript files to include, or have to be included in the implementation's asHead FTL of its analytics implementation.

The following subsections describe the JavaScript variables that are set in the head views of the FTLs described in the previous section.