In the Dynamic Yield portal create a new Custom Code campaign using the following settings:

Add a single experience.

Figure 6.33.  Create campaign in Dynamic Yield

Open the experience for editing and add the desired targeting. Switch to the Variations tab. Choose static or dynamic traffic allocation and select a primary metric. Then add the variations and choose their individual traffic allocation.

Figure 6.34.  Edit Dynamic Yield experience

Add the JavaScript code to connect the variations to CoreMedia Content Cloud. Open the mirrored experience definitions in CoreMedia Studio (see Section, “Creating Experience Definitions in Studio”). For each variation copy the Javascript snippet to the clipboard, change back to the variation's JavaScript tab and paste the code. Save the variation.

In the Dynamic Yield portal create a new Custom Code campaign using the following settings:

For each segment add a new experience. If a user can be a member of multiple segments, be sure to prioritize the segments by ordering them accordingly.

Figure 6.35.  Creating campaign for Dynamic Yield segmentation

Set up the targeting for each experience and set the traffic Allocation to A/B Test. Add a single variation with 100% traffic Allocation.

Figure 6.36.  Dynamic Yield configure experience for segmentation

Add the JavaScript code for connecting the segment to CoreMedia. Add the following code, substituting the parameter segment_name with the name defined in CoreMedia (see Section, “Creating Experiences for Segmentation”).

Figure 6.37.  Dynamic Yield add JavaScript to segment