Native Personalization

Use Content Studio native personalization to tailor your visitors experiences and get more engagement. In this guide, you will learn how to:

• Install and use native personalization in Content Studio
• Use the Website KPIs widget on the Content Studio Dashboard.
• View and analyze visitor data for the whole website or by page or article.
• Interpret key metrics such as page views, unique visitors, bounce rates, and average session duration.
• Turn dashboard insights into actionable steps for your native personalization strategy.

What is Native Personalization

Native Personalization in CoreMedia is the built-in capability to tailor digital experiences based on a set of metrics and conditions. By analyzing these metrics, editors can define rules and create audience segments directly within the CoreMedia Content Studio. As a result, content dynamically adapts to each visitor's context — such as location, device, campaign source, or customer profile.

Because personalization is native to the platform, it is:

• Integrated with CoreMedia's content repository.
• Consistent across all delivery channels.
• Previewable in the editorial interface, enabling editors to simulate different visitor experiences before publishing.

Related links

• Using the Dashboard
• Adding Widgets
• Managing Campaigns.
• Campaigns Course for Developers.

Note that you need to register.