A new extension for integrating third party web personalization, optimization and testing tools has been released. It allows for the following use cases to be added to a site (depending on the capabilities of the integrated tool)):

The integration follows the ‘client-side’ approach by adding vendor specific JavaScript code to the generated web pages and ‘linking’ it to an extension brick.

In CoreMedia Studio content types are added to allow for the simple creation and management of new testing and segmentation experiences.

Out of the box adapters for connecting Monetate, Dynamic Yield and Evergage are available. Usage of this extension requires the customer to have an active Adaptive Personalization license.

The extension’s source code and documentation can be accessed on GitHub: https://github.com/CoreMedia/p13n-core