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Personalization Hub Manual / Version 2301

Table Of Contents
Creating Experiences for Segmentation

The segmentation use case allocates the customer base to a set of segments.

  1. In the Dynamic Yield portal create a new Custom Code campaign using the following settings:

    • Trigger: Page Load

    • Frequency: Once per pageview

  2. For each segment add a new experience. If a user can be a member of multiple segments, be sure to prioritize the segments by ordering them accordingly.

    Creating campaign for Dynamic Yield segmentation

    Figure 4.24.  Creating campaign for Dynamic Yield segmentation


  3. Set up the targeting for each experience and set the traffic Allocation to A/B Test. Add a single variation with 100% traffic Allocation.

    Dynamic Yield configure experience for segmentation

    Figure 4.25.  Dynamic Yield configure experience for segmentation


  4. Add the JavaScript code for connecting the segment to CoreMedia. Add the following code, substituting the parameter segment_name with the name defined in CoreMedia (see Section 4.2.2, “Creating Segments in Studio”).

    Dynamic Yield add JavaScript to segment

    Figure 4.26.  Dynamic Yield add JavaScript to segment


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