In the Dynamic Yield portal create a new Custom Code campaign using the following settings:

For each segment add a new experience. If a user can be a member of multiple segments, be sure to prioritize the segments by ordering them accordingly.

Figure 4.25.  Creating campaign for Dynamic Yield segmentation

Set up the targeting for each experience and set the traffic Allocation to A/B Test. Add a single variation with 100% traffic Allocation.

Figure 4.26.  Dynamic Yield configure experience for segmentation

Add the JavaScript code for connecting the segment to CoreMedia. Add the following code, substituting the parameter segment_name with the name defined in CoreMedia (see Section, “Creating Experiences for Segmentation”).

Figure 4.27.  Dynamic Yield add JavaScript to segment