Personalization Hub Manual / Creating Experiences for Segmentation

Personalization Hub Manual / Version 2404

Creating Experiences for Segmentation

The supported segmentation use case divides the customer base into disjoint sets of segments. For each segment, you want to use, you have to create a P13NSegment in CoreMedia Studio. You have two ways of applying an experience to a segment:

Each segment can be used as a direct target rule of an experience.
The Monetate AI decides about the segment with a single individual fit experience.

For the first case you create an experience for each segment, while for the second case you only create one experience with all segments.

Create Segments in CoreMedia Studio

For the segmentation use case you have to create an External Segment content item for each segment you want to use in the <Site Root>/Options/Personalization/Segments/monetate folder of the site. For the content name use lower- and upper-case letters, numbers, minus and underscore, no special characters are allowed.

Direct Target Rule

Define an experience with the goal to serve everyone the same experience. Apply the required targeting rules and add a single variant with the CoreMedia JavaScript action.
Figure 4.9. Define Monetate experience
Select the variant action and paste the following code into the JavaScript code field:
```
            cm_p13n.pushSegment("<segment_name>");
            
```
Replace <segment_name> with the name of the corresponding Studio content item, which you have created in Section “Create Segments in CoreMedia Studio”.
Figure 4.10. Add code to variants
Continue with experiences for other segments.

AI Optimized Content Selection

Create a single experience with goal To optimize my goal with Machine Learning. Individual Fit. For each segment add a variant.
Figure 4.11. Add an experience for AI powered segmentation

For each variant add a single CoreMedia action and paste the following code into the JavaScript code field:

          cm_p13n.pushSegment("<segment_name>");

Replace <segment_name> with the name of the corresponding Studio content item, which you have created in Section “Create Segments in CoreMedia Studio”.

Figure 4.12. Experience for AI powered content selection

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