Common Use Cases
Common use cases for segmentation and A/B testing with Native Personalization.
This page describes typical scenarios where segmentation and A/B testing help you deliver more effective and personalized content.
Personalizing a Hero Banner by Visitor Segment
You have a homepage with a hero banner. You want returning customers to see a loyalty offer, while first-time visitors see a general welcome message.
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Open the hero banner content item (the baseline).
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Create a variant and change the teaser text and image to promote the loyalty offer.
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Assign the Returning Customers segment to the variant.
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Publish both the baseline and the variant.
Returning customers now see the loyalty offer, while all other visitors see the default welcome message.
Testing Two Headlines for an Article
You want to find out which headline drives more engagement on an article.
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Open the article content item (the baseline).
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Create a variant and change only the headline.
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From the variant, create an A/B test with a 50/50 traffic split.
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Set the goal to Events (for example, scroll depth or click-throughs).
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Set the duration to 14 days and choose automatic winner selection.
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Start the test.
After 14 days, the system automatically selects the headline that generated more engagement.
Localizing Content for Different Regions
You serve visitors from multiple countries on the same site. You want German visitors to see a localized version of a landing page.
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Create a segment for visitors from Germany (based on the Origin field).
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Open the landing page content item and create a variant.
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Modify the variant with German-specific content.
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Assign the Germany segment to the variant.
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Publish both content items.
German visitors now see the localized variant automatically.
Running a Seasonal Campaign Test
Before launching a seasonal campaign, you want to test whether a promotional banner or a product showcase performs better.
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Create the baseline content item with the promotional banner.
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Create a variant with the product showcase.
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Set up an A/B test with a 50/50 split.
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Set the goal to Pages to measure which version leads to more page views on follow-up pages.
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Choose manual winner selection so you can review the results before committing.
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After the test concludes, review the results and select the winner.
Combining Segmentation and A/B Testing
You can combine both features. For example, you might first segment your audience and then run an A/B test only within a specific segment.
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Create a variant and assign a segment (for example, Mobile users).
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From the same variant, create an A/B test to determine which version performs better for mobile users specifically.
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This way, you test content variations within a targeted audience rather than across all visitors.
Tip: Start with simple use cases — for example, a single variant with one segment — before combining segmentation and A/B testing. This makes it easier to interpret results.