Using Segmentation and A/B Testing

Use variants to create different versions of your content and test them with your audience. You can use segments to target specific groups of users and see how they respond to different versions of your content.

Variants, Segmentation and A/B Testing

Learn how to use segmentation and A/B testing to deliver personalized content to your visitors.

Creating Variants

Learn how to create a variant from an existing content item.

Publishing Variants

Learn how to publish variants alongside or independently of the baseline content item.

Deleting Variants

Learn how to remove a variant from a baseline content item.

Assigning Segments to Variants

Learn how to assign visitor segments to a variant for personalized content delivery.

Creating A/B Tests

Learn how to create an A/B test from a variant to compare content performance.

Selecting a Winner for an A/B Test

Learn how to review A/B test results and select a winner.

Deleting A/B Tests

Learn how to delete an A/B test that is no longer needed.

Common Use Cases

Common use cases for segmentation and A/B testing with Native Personalization.

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