Metrics Data Dictionary

Last updated 19 minutes ago

List of all the metrics available in all the aggregation and metric panels.

The following table lists the metrics available in all of Contact Center and Analytics Studio aggregation and metrics panels, sorted by alphabetic order. Use CRTL + F in Windows or Command + F in MacOS to search inside the page.

NameData SourceDescriptionCategory > Sub-category
Unique Actions

Outbound Campaigns Actions

Metrics for Unique Actions:
  • # - Count
Number of visitors with an action on an Outbound Campaign (view, click, etc).
Actions
AI Classified Contacts
  • Contacts Attempts
  • Contacts
Metrics for AI Classified Contacts:
  • # - Count
  • % - Percentage

Number of customer interactions that results in the creation of a Voice, Video, Chat, Ticketing, or External Contact.
All
Accepted

Onsite Campaigns

Metrics for Accepted:
  • # - Count
  • % - Percentage

Number of Onsite Campaigns accepted by the visitor
All
Actions
  • Onsite Campaigns
  • Outbound Campaigns Actions
Metrics for Actions:
  • # - Count
  • % - Percentage

Number of actions (clicks, views, etc) on a Campaing
All
Added

Segments Actions

Metrics for Added:
  • # - Count
  • % - Percentage

Number of visitors added to a segment
All
Attempts

Contacts Attempts

Metrics for Attempts:
  • # - Count
  • % - Percentage
  • DAvg - Daily average

Represent the times a call attempt was made, including repeated tries to the same contact.
All
Attributed conversion value
  • Contacts
  • Onsite Campaigns
Metrics for Attributed conversion value:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum

The monetary value assigned to a conversion that is directly attributed to the call or chatbot interaction.
All
Available

Contact Center Activity

Metrics for Available:
  • # - Count

The operator is logged in and ready to receive a new contact. They have no active contacts at the moment.
All
Available operators

Voice Stats

Metrics for Available operators:
  • µ - Average
  • m - Minimum
  • M - Maximum
Operators available to handle interactions.
All
Bot Name
  • Contacts Attempts
  • Contacts
Metrics for Bot Name:
  • # - Count
  • % - Percentage

The identifier or name of the chatbot that handled the interaction
All
Bounces

Visits

Metrics for Bounces:
  • # - Count
  • % - Percentage

Number of visits where the visitor left without interacting with the page
All
Bundles

Contacts Sales

Metrics for Bundles:
  • # - Count

Number of sold bundles.
All
Busy

Contact Center Activity

Metrics for Busy:
  • # - Count

The operator is currently handling active contacts.
  • For voice, only one contact at a time is allowed.
  • For chat, multiple simultaneous contacts may be handled, depending on system settings.
All
Callbacks

Contacts

Metrics for Callbacks:
  • # - Count
  • % - Percentage

Number of contacts that were reschedule by the Operator
All
Callbacks canceled

Contacts

Metrics for Callbacks canceled:
  • # - Count
  • % - Percentage

Number of schedule contacts that were canceled by the operator or supervisor.
All
Checkout items

ECommerce

Metrics for Checkout items:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum
  • % - Percentage

Number of the items in the cart associated with the checkout event
All
Checkout value

ECommerce

Metrics for Checkout value:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum
  • % - Percentage

Monetary value of the shopping cart associated with the checkout event
All
Checkouts influenced by contacts

ECommerce

Metrics for Checkouts influenced by contacts:
  • # - Count
  • % - Percentage

Number of checkouts that are associated with a contact
All
Checkouts influenced by impressions

ECommerce

Metrics for Checkouts influenced by impressions:
  • # - Count
  • % - Percentage

Number of checkouts that are associated with a displayed widget
All
Classified contacts

Contacts

Metrics for Classified contacts:
  • # - Count
  • % - Percentage

Number of contacts that were classified by the operator or the system
All
Click2Call
  • Chatbot
  • Contacts
Metrics for Click2Call:
  • # - Count
  • % - Percentage

Number of times users initiated a chat conversation through a click-to-call feature.
All
Click2Call requests

Onsite Campaigns

Metrics for Click2Call requests:
  • # - Count
  • % - Percentage

Number of requests for a contact originated from a Click2Call Onsite Campaign
All
Click2Chat

Chatbot

Metrics for Click2Chat:
  • # - Count
  • % - Percentage

Number of times users initiated a chat conversation through a click-to-chat feature.
All
Click2Chat requests

Onsite Campaigns

Metrics for Click2Chat requests:
  • # - Count
  • % - Percentage

Number of requests for a contact originated from a Click2Chat Onsite Campaign
All
Contact requests
  • Contacts
  • Onsite Campaigns
Metrics for Contact requests:
  • # - Count
  • % - Percentage
  • DAvg - Daily average

The requests made by users to be contacted, either through calls, chat, or another communication channel.
All
Contacts

Contacts

Metrics for Contacts:
  • # - Count
  • % - Percentage
  • DAvg - Daily average
All
Contacts - Email

Outbound Campaigns Email

Metrics for Contacts - Email:
  • # - Count
  • % - Percentage

Number of users targeted in the email campaign.
All
Contacts - Push Notification

Outbound Campaigns Push Actions

Metrics for Contacts - Push Notification:
  • # - Count
  • % - Percentage

Number of users in the campaign list targeted to receibe the Push Notification.
All
Contacts - SMS

Outbound Campaigns SMS

Metrics for Contacts - SMS:
  • # - Count
  • % - Percentage

Number of SMS that were sent by a Campaign
All
Contacts - Voice

Outbound Campaigns Voice

Metrics for Contacts - Voice:
  • # - Count
  • % - Percentage

Number of Voice Contacts launched by Campaign
All
Contacts with cobrowse

Contacts

Metrics for Contacts with cobrowse:
  • # - Count
  • % - Percentage

Number of contacts with a co-browse session during the interaction with the customer.
All
Contacts with sales

Contacts Sales

Metrics for Contacts with sales:
  • # - Count

Number of contacts that bought an RGU or a bundle.
All
Conversion value

Conversions

Metrics for Conversion value:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum

The monetary value assigned to a conversion (e.g. sale, booking, qualified lead).
All
Conversions

Conversions

Metrics for Conversions:
  • # - Count
  • % - Percentage

Total number of conversions
All
Credits
  • Contacts Attempts
  • Contacts
  • Outbound Campaigns Email
  • Outbound Campaigns Push Actions
  • Outbound Campaigns SMS
  • Outbound Campaigns Voice
Metrics for Credits:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum

A unit of measurement representing the consumption of resources.
All
DTMF Success
  • IVR Nodes
  • IVR
Metrics for DTMF Success:
  •  - Sum
  • % - Percentage
  • # - Count

The interactions that achieved their intended outcome, such as a completed sale, resolved inquiry, or successful connection.
All
Duration
  • Contacts Attempts
  • Contacts
  • Leads
Metrics for Duration:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The time spent on a call or interaction from start to finish.
All
Effective Busy

Contact Center Activity

Metrics for Effective Busy:
  • # - Count

The operator is actively engaged with a contact (e.g., during the actual conversation), excluding wrap-up, hold, or idle time.
All
Effective Busy Time

Contact Center Activity

Metrics for Effective Busy Time:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The exact time the operator was actively engaged in conversations, not counting waiting or wrap-up time.
All
Events

Events

Metrics for Events:
  • # - Count
  • % - Percentage

Events recorded on platform
All
Events with associated lead

Events

Metrics for Events with associated lead:
  • # - Count
  • % - Percentage
TBD
All
Executions

IVR Nodes

Metrics for Executions:
  •  - Sum

The times the IVR system was triggered and processed an interaction.
All
Exit URL

Visits

Metrics for Exit URL:
  • # - Count
TBD
All
Fallback (Maximum executions)

IVR Nodes

Metrics for Fallback (Maximum executions):
  •  - Sum

The number of times a call reached the maximum allowed IVR interactions before being redirected or terminated.
All
Fallback (Time limit)

IVR Nodes

Metrics for Fallback (Time limit):
  •  - Sum

The number of times a call exceeded the predefined IVR time limit before being redirected or terminated.
All
Forwardings

IVR

Metrics for Forwardings:
  • # - Count

The call was transferred or forwarded to another destination within the IVR system.
All
Has transcript?
  • Contacts Attempts
  • Contacts
Metrics for Has transcript?:
  • # - Count
  • % - Percentage

Indicates whether a transcript of the conversation (text version of the interaction) is available.
All
IVR Drop
  • IVR Nodes
  • IVR
Metrics for IVR Drop:
  •  - Sum
  • % - Percentage
  • # - Count

Shows the calls dropped during IVR interaction.
All
IVR duration (s)

IVR

Metrics for IVR duration (s):
  •  - Sum
  • µ - Average

The total time (in seconds) a caller spent navigating through the IVR system before reaching an agent, completing self-service, or exiting.
All
Influenced conversions
  • Contacts
  • Onsite Campaigns
Metrics for Influenced conversions:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum

Represent conversions where a call, chatbot interaction, or other engagement played a role in guiding the user toward completing the conversion, even if it wasn't the final step.
All
Instances

IVR

Metrics for Instances:
  • # - Count

Represent the times the IVR system was accessed, representing individual interactions initiated by callers.
All
Interactions
  • Canned Messages
  • Chatbot
Metrics for Interactions:
  • # - Count
  • % - Percentage

Total number of user interactions with the system or panel
All
Last node

IVR Nodes

Metrics for Last node:
  •  - Sum
  • % - Percentage

The final IVR node reached before the caller exited, transferred, or dropped from the system.
All
Leads
  • Events
  • Leads
Metrics for Leads:
  • U - Count
  • # - Count

Total number of leads
All
Logged In Time

Contact Center Activity

Metrics for Logged In Time:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Total time the operator has been logged into the platform.
All
Node duration (ms)

IVR Nodes

Metrics for Node duration (ms):
  •  - Sum

The time (in milliseconds) a caller spent on a specific IVR node before moving to the next step or exiting.
All
Node interactions

Chatbot Stats

Metrics for Node interactions:
  • # - Count
  • % - Percentage

In a conversational flow or decision tree system, this would count specific interactions with individual nodes or decision points in the conversation path. This measures how users navigate through different parts of a structured conversation.
All
Node session expirations

Chatbot Stats

Metrics for Node session expirations:
  • # - Count
  • % - Percentage

Number of times user sessions timed out or expired while at specific nodes in the conversation flow.
All
Nr. of shopping cart items

ECommerce

Metrics for Nr. of shopping cart items:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum
  • % - Percentage

Number of items in shopping carts
All
Nr. of shopping carts

ECommerce

Metrics for Nr. of shopping carts:
  • # - Count
  • % - Percentage

Number of Shopping Carts
All
Nr. of shopping carts with checkout

ECommerce

Metrics for Nr. of shopping carts with checkout:
  • # - Count
  • % - Percentage

Number of Shopping Carts associated with a checkout event
All
Ongoing Calls

Voice Stats

Metrics for Ongoing Calls:
  • µ - Average
  • m - Minimum
  • M - Maximum

All
Page requests

Visits

Metrics for Page requests:
  • # - Count
  • % - Percentage

Number of times there is a page request on a visit
All
Pause

Contact Center Activity

Metrics for Pause:
  • # - Count

The operator is in pause mode.
  • They are not available to receive new contacts.
  • This status begins when the operator clicks the pause button.
  • There are different pause subtypes, such as:
    • General Pause
    • Active Contact Pause
    • Technical Pause, etc.
All
Pending Callbacks

Contacts

Metrics for Pending Callbacks:
  • # - Count
  • % - Percentage

Number of contacts that were reschedule and still didn't reach the reschedule date.
All
Price of RGU

Contacts Sales

Metrics for Price of RGU:
  •  - Sum

Total value of the RGUs.
All
RGUs
  • Contacts Sales
  • Contacts
Metrics for RGUs:
  •  - Sum

Total number of sold revenue generating units.
All
Refused

Onsite Campaigns

Metrics for Refused:
  • # - Count
  • % - Percentage

Number of Onsite Campaigns refused by the visitor
All
Removed

Segments Actions

Metrics for Removed:
  • # - Count
  • % - Percentage

Number of visitors removed from a segment
All
Sales

Contacts

Metrics for Sales:
  • # - Count

Number of contacts where there is a positive count of Packages/RGUs and are considered as having a sale intention.
All
Schedule

Chatbot

Metrics for Schedule:
  • # - Count
  • % - Percentage

Count of scheduled appointments or meetings.
All
Scheduled calls

Voice Stats

Metrics for Scheduled calls:
  • µ - Average
  • m - Minimum
  • M - Maximum

All
Session duration

Visits

Metrics for Session duration:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Duration of the session of the visitor on a website
All
Shopping carts value

ECommerce

Metrics for Shopping carts value:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum
  • % - Percentage

Monetary value of the shopping carts
All
Short calls
  • Contacts Attempts
  • Contacts
Metrics for Short calls:
  • # - Count
  • % - Percentage

The calls that ended quickly, often before meaningful interaction could occur (e.g., under a set duration threshold).
All
Success
  • Contacts Attempts
  • Contacts
Metrics for Success:
  • # - Count
  • % - Percentage
All
Time Available

Contact Center Activity

Metrics for Time Available:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Total time the operator was available with no active contact, ready to receive new contacts.
All
Time Busy

Contact Center Activity

Metrics for Time Busy:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Total time the operator spent handling active contacts (voice or chat).
All
Time Pause

Contact Center Activity

Metrics for Time Pause:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Total time spent in pause mode, regardless of subtype.
All
Total contacts

Leads

Metrics for Total contacts:
  •  - Sum
  • µ - Average

Number of contact associated to one Lead
All
Unique visitors
  • Visitors
  • Visits
Metrics for Unique visitors:
  • # - Count

Unique Visitor IDs related to a single visitor with one or more visits/sessions.
All
Unique visitors (accepted)

Onsite Campaigns

Metrics for Unique visitors (accepted):
  • # - Count

Number of Unique Visitors who accepted a Onsite Campaign
All
Unique visitors (with influenced conversions)

Onsite Campaigns

Metrics for Unique visitors (with influenced conversions):
  • # - Count

Number of Unique Visitors who interacted with an Onsite Campaign during a specific session/visits and converted
All
Unique visitors with impressions)

Onsite Campaigns

Metrics for Unique visitors with impressions):
  • # - Count

Number of Unique Visitors who saw an Onsite Campaign
All
Unsuccess
  • Contacts Attempts
  • Contacts
Metrics for Unsuccess:
  • # - Count
  • % - Percentage

The interactions that did not achieve their intended outcome, including dropped or failed calls.
All
Usage of DTMF

IVR Nodes

Metrics for Usage of DTMF:
  •  - Sum

The interactions where callers used Dual-Tone Multi-Frequency (DTMF) keypad inputs to navigate the IVR.
All
Usage of voice

IVR Nodes

Metrics for Usage of voice:
  •  - Sum

The interactions where callers used voice commands instead of DTMF inputs.
All
Visits

Visits

Metrics for Visits:
  • # - Count

Number of times a visitor visits the website
All
Voice Recognition Accuracy
  • IVR Nodes
  • IVR
Metrics for Voice Recognition Accuracy:
  •  - Sum
  • % - Percentage
  • # - Count

Displays the accurate voice recognitions.
All
Wait time
  • Contacts Attempts
  • Contacts
Metrics for Wait time:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The duration a caller spent waiting in the queue before being connected to an operator or chatbot.
All
Clicks
  • Onsite Campaigns
  • Outbound Campaigns Actions
Metrics for Clicks:
  • # - Count
  • % - Percentage

Number of times a visitor interacted with a click on a campaign ( Open, Close, etc)
Broadcast
Entries

Onsite Campaigns

Metrics for Entries:
  • # - Count
  • % - Percentage

Number of times the visitor inserted his data on the request.
Broadcast
Impressions (Broadcast)

Onsite Campaigns

Metrics for Impressions (Broadcast):
  • # - Count
  • % - Percentage
TBD
Broadcast
Requests

Onsite Campaigns

Metrics for Requests:
  • # - Count
  • % - Percentage

Number of times the visitor acessed the broadcast video.
Broadcast
Browser Views

Outbound Campaigns Actions

Metrics for Browser Views:
  • # - Count

Number of times a campaign was open on the browser
Browser Views
Unique Browser Views

Outbound Campaigns Actions

Metrics for Unique Browser Views:
  • # - Count

Unique number of times a campaign was open on the browser by a visitor
Browser Views
Duration (Click2Chat)

Contacts

Metrics for Duration (Click2Chat):
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Duration of the contact from the time the customer answers until the contact is ended. If it is a reverse call, this is the duration of the contact from the operator picking up until the contact ends.
Chat
Live Chat

Contacts

Metrics for Live Chat:
  • # - Count
  • % - Percentage

Number of Live Chat Contacts
Chat
Nodes used
  • Contacts Attempts
  • Contacts
  • IVR Nodes
  • IVR
Metrics for Nodes used:
  • # - Count
  • % - Percentage
  •  - Sum
  • µ - Average

The steps or decision points (nodes) a user interacted with in an IVR or chatbot flow.
Chat
Number of interactions
  • Contacts Attempts
  • Contacts
Metrics for Number of interactions:
  • # - Count
  • % - Percentage
  • µ - Average
  •  - Sum

Number of chat interactions that a contact performs.
Chat
Success (Click2Chat)

Contacts

Metrics for Success (Click2Chat):
  • # - Count
  • % - Percentage

Number of successfull Click2hat
Chat
Time on node
  • Contacts Attempts
  • Chatbot Stats
  • Contacts
Metrics for Time on node:
  •  - Sum
  • µ - Average
  • m - Minimum
  • M - Maximum
  • # - Count
  • % - Percentage

The duration a contact spent on a specific interactive voice response (IVR) or chatbot node before moving to the next step or exiting the system.
Chat
Transfer Requests

Contacts

Metrics for Transfer Requests:
  • # - Count
  • % - Percentage

Number of all chat that had an attempts to be transfered
Chat
Transfers with Success

Contacts

Metrics for Transfers with Success:
  • # - Count
  • % - Percentage

Number of chat transfers that were successfull
Chat
Transfers without Success

Contacts

Metrics for Transfers without Success:
  • # - Count
  • % - Percentage

Number of chat transfers attempts that weren'ts successfull
Chat
Unsuccess (Click2Chat)

Contacts

Metrics for Unsuccess (Click2Chat):
  • # - Count
  • % - Percentage

Number of unccessfull Click2hat
Chat
Unique Clicks

Outbound Campaigns Actions

Metrics for Unique Clicks:
  • # - Count

Number of visitors with a click on an Outbound Campaing link
Clicks
Action executed

Outbound Campaigns SMS

Metrics for Action executed:
  • # - Count
  • % - Percentage

Number of SMS that had a link clicked
Contact status
Alert (soft bounce)

Outbound Campaigns Email

Metrics for Alert (soft bounce):
  • # - Count
  • % - Percentage

Emails that temporarily failed to deliver (e.g., mailbox full, server issue).
Contact status
Awaiting confirmation
  • Outbound Campaigns Push Actions
  • Outbound Campaigns SMS
Metrics for Awaiting confirmation:
  • # - Count
  • % - Percentage

Number of campaings pendidng to be delivered by campaign processing, possible queues or offline network.
Contact status
Clicked

Outbound Campaigns Push Actions

Metrics for Clicked:
  • # - Count
  • % - Percentage

Number of times a Push Notification was clicked by the visitor
Contact status
Closed

Outbound Campaigns Push Actions

Metrics for Closed:
  • # - Count
  • % - Percentage

Number of times a Push Notification was closed by the visitor
Contact status
Contacted

Outbound Campaigns Voice

Metrics for Contacted:
  • # - Count
  • % - Percentage

Number of finished Voice Contacts lauched by Campagin
Contact status
Contacting

Outbound Campaigns Voice

Metrics for Contacting:
  • # - Count
  • % - Percentage

Number of processing Voice Contacts lauched by Campagin
Contact status
Delivered

Outbound Campaigns Push Actions

Metrics for Delivered:
  • # - Count
  • % - Percentage

Number of times a Push Notification was impressed to the visitor
Contact status
Failed

Outbound Campaigns Push Actions

Metrics for Failed:
  • # - Count
  • % - Percentage

Number of times a Push Notification was failed to deliver to a visitor
Contact status
Finished with success

Outbound Campaigns Voice

Metrics for Finished with success:
  • # - Count
  • % - Percentage

Number of success of and Outbound Voice Campaign
Contact status
Finished without success

Outbound Campaigns Voice

Metrics for Finished without success:
  • # - Count
  • % - Percentage

Number of insuccesses of and Outbound Voice Campaign
Contact status
Ignored (blacklist)

Outbound Campaigns Email

Metrics for Ignored (blacklist):
  • # - Count
  • % - Percentage

Emails not sent due to the recipient being blacklisted.
Contact status
Ignored due to capping
  • Outbound Campaigns Email
  • Outbound Campaigns SMS
Metrics for Ignored due to capping:
  • # - Count
  • % - Percentage

Emails not sent because the recipient reached the campaign's frequency limit.
Contact status
In contact

Outbound Campaigns Voice

Metrics for In contact:
  • # - Count
  • % - Percentage

Number of active Voice Contacts lauched by Campagin
Contact status
Read

Outbound Campaigns Email

Metrics for Read:
  • # - Count
  • % - Percentage

Emails successfully delivered and opened by recipients.
Contact status
Rescheduled

Outbound Campaigns Voice

Metrics for Rescheduled:
  • # - Count
  • % - Percentage

Number of resheduled Voice Contacts lauched by Campagin
Contact status
Returned (hard bounce)

Outbound Campaigns Email

Metrics for Returned (hard bounce):
  • # - Count
  • % - Percentage

Emails that permanently failed to deliver (e.g., invalid address, domain doesn't exist).
Contact status
Sent with success
  • Outbound Campaigns Email
  • Outbound Campaigns SMS
Metrics for Sent with success:
  • # - Count
  • % - Percentage

Number of visitors that received the campaigns successfully
Contact status
Sent without success
  • Outbound Campaigns Email
  • Outbound Campaigns SMS
Metrics for Sent without success:
  • # - Count
  • % - Percentage

Number of visitors that didn't receive the campaigns successfully
Contact status
To be sent

Outbound Campaigns Push Actions

Metrics for To be sent:
  • # - Count
  • % - Percentage

Number of Push Notifications still to deliver to the visitor.
Contact status
To contact

Outbound Campaigns Voice

Metrics for To contact:
  • # - Count
  • % - Percentage

Number of Voice Contacts still waiting to be processed lauched by Campagin
Contact status
Transferred to skill

Outbound Campaigns Voice

Metrics for Transferred to skill:
  • # - Count
  • % - Percentage

Number of times a Outbound Voice Campaign was transfered to the Contact Center
Contact status
Unsubscribed
  • Outbound Campaigns Email
  • Outbound Campaigns SMS
Metrics for Unsubscribed:
  • # - Count
  • % - Percentage

Number of unsubscriptions originated from Campaigns
Contact status
Impressions
  • Content
  • Onsite Campaigns
Metrics for Impressions:
  • # - Count
  • % - Percentage

Impressions happen when a visitor views an add in a page. For example, the visitor goes to a page and views an ad, the ad counts as an impression.
Content Feedback > All
Impressions (baseline)

Content

Metrics for Impressions (baseline):
  • # - Count

The number of times a content, element, or experience was displayed to users without any A/B testing, segmentation, or profiling applied.
Content Feedback > All
Impressions (with A/B variants)

Content

Metrics for Impressions (with A/B variants):
  • # - Count

The number of times a content or element was displayed, considering different A/B testing variants shown to users.
Content Feedback > All
Impressions (with profiles)

Content

Metrics for Impressions (with profiles):
  • # - Count

The number of times a content or experience was displayed while factoring in user profiles for personalization.
Content Feedback > All
Impressions (with segments)

Content

Metrics for Impressions (with segments):
  • # - Count

The number of times a content or experience was displayed, considering predefined audience segments.
Content Feedback > All
Unique sessions (with prints)

Content

Metrics for Unique sessions (with prints):
  • # - Count

The number of distinct user sessions where at least one impression (content display) occurred.
Content Feedback > All
Unique visitors (with prints)

Content

Metrics for Unique visitors (with prints):
  • # - Count

The number of distinct users who viewed at least one impression during their visit.
Content Feedback > All
Detail Type (experience)

Content

Metrics for Detail Type (experience):
  • # - Count

The specific categorization or type of experience being tracked, such as a personalized webpage, chatbot flow, or campaign interaction.
Content Feedback > Content Event
Detail Type (segmentation)

Content

Metrics for Detail Type (segmentation):
  • # - Count

The segmentation criteria or strategy used to tailor content, such as demographic, behavioral, or preference-based segmentation.
Content Feedback > Content Event
Unique contents

Content

Metrics for Unique contents:
  • # - Count

The total number of distinct content pieces that were displayed to users.
Content Feedback > Content Event
Unique elements

Content

Metrics for Unique elements:
  • # - Count

The total number of distinct UI components, elements, or features that were displayed and interacted with by users.
Content Feedback > Content Event
Impressions (Elements)

Onsite Campaigns

Metrics for Impressions (Elements):
  • # - Count
  • % - Percentage
TBD
Elements
Form

Contacts

Metrics for Form:
  • # - Count
  • % - Percentage

Number of Form Contacts
Form
Available - Inbound

Contact Center Activity

Metrics for Available - Inbound:
  • # - Count

Operator is available for inbound contacts.
Inbound
Busy - Inbound

Contact Center Activity

Metrics for Busy - Inbound:
  • # - Count

Operator is handling inbound contacts.
Inbound
Time Available - Inbound

Contact Center Activity

Metrics for Time Available - Inbound:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Total time available the operator has for inbound interactions.
Inbound
Time Busy - Inbound

Contact Center Activity

Metrics for Time Busy - Inbound:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Total time busy the operator has for inbound interactions.
Inbound
Total Time Inbound

Contact Center Activity

Metrics for Total Time Inbound:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Full time dedicated to inbound activities (busy and available)
Inbound
Error message

Outbound Campaigns SMS

Metrics for Error message:
  • # - Count
  • % - Percentage

Number of SMS that returned and error message on the delivery
Others
Available - Outbound

Contact Center Activity

Metrics for Available - Outbound:
  • # - Count

Operator is available for outboound interactions.
Outbound
Busy - Outbound

Contact Center Activity

Metrics for Busy - Outbound:
  • # - Count

Operator is handling incoming contacts.
Outbound
Time Available - Outbound

Contact Center Activity

Metrics for Time Available - Outbound:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Total time available for inbound interactions.
Outbound
Time Busy - Outbound

Contact Center Activity

Metrics for Time Busy - Outbound:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Time spent on outbound activity.
Outbound
Total Time Outbound

Contact Center Activity

Metrics for Total Time Outbound:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

Full time dedicated to outbound activities (busy and available)
Outbound
Closed leads

Leads

Metrics for Closed leads:
  • # - Count
  • % - Percentage

Total number of leads in closed status
State
Closed leads with sale

Leads

Metrics for Closed leads with sale:
  • # - Count
  • % - Percentage

Total number of leads in the closed state with sale(s)
State
Closed leads without sale

Leads

Metrics for Closed leads without sale:
  • # - Count
  • % - Percentage

Total number of leads in the closed state without sale(s)
State
Open Leads

Leads

Metrics for Open Leads:
  • # - Count
  • % - Percentage

Total number of leads in open status
State
Beginning of the call

IVR

Metrics for Beginning of the call:
  • # - Count
  • % - Percentage

When an IVR is displayed in the beggining of a call.
Trigger point
End of the call

IVR

Metrics for End of the call:
  • # - Count
  • % - Percentage

When an IVR is displayed at the end of a call.
Trigger point
mid-call

IVR

Metrics for mid-call:
  • # - Count
  • % - Percentage
Trigger point
Success (VideoCall)

Contacts

Metrics for Success (VideoCall):
  • # - Count
  • % - Percentage

Number of successfull VideoCalls
Video
Unsuccess (VideoCall)

Contacts

Metrics for Unsuccess (VideoCall):
  • # - Count
  • % - Percentage

Number of unccessfull VideoCalls
Video
VideoCall

Contacts

Metrics for VideoCall:
  • # - Count
  • % - Percentage

Number of VideoCalls
Video
Unique Views

Outbound Campaigns Actions

Metrics for Unique Views:
  • # - Count

Number of visitors with a view on an Outbound Campaign
Views
Views

Outbound Campaigns Actions

Metrics for Views:
  • # - Count
Views
Abandonment on queue (Click2Call)

Contacts

Metrics for Abandonment on queue (Click2Call):
  • # - Count
  • % - Percentage

The calls initiated via Click2Call that were abandoned by the caller while waiting in the queue before being connected.
Voice
Abandonment on queue (Inbound)

Contacts

Metrics for Abandonment on queue (Inbound):
  • # - Count
  • % - Percentage

The inbound calls abandoned by customers while waiting in the queue before reaching an operator.
Voice
Abandonment on queue (Outbound)

Contacts

Metrics for Abandonment on queue (Outbound):
  • # - Count
  • % - Percentage

The outbound calls where the customer did not answer, and the call was abandoned before completion.
Voice
Call waiting time

Contacts

Metrics for Call waiting time:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The time customers spent waiting in the queue before being answered or abandoning the call.
Voice
Call-center did not answer (Click2Call)

Contacts

Metrics for Call-center did not answer (Click2Call):
  • # - Count
  • % - Percentage

Click2Call attempts where the call center failed to answer the call.
Voice
Classified contacts (Click2Call)

Contacts

Metrics for Classified contacts (Click2Call):
  • # - Count
  • % - Percentage

The contacts that were successfully classified.
Voice
Client did not answer (Click2Call)

Contacts

Metrics for Client did not answer (Click2Call):
  • # - Count
  • % - Percentage

The Click2Call attempts where the client did not answer the call.
Voice
Client did not answer (Outbound)

Contacts

Metrics for Client did not answer (Outbound):
  • # - Count
  • % - Percentage

The outbound attempts where the client did not answer.
Voice
Contact center did not answer (Inbound)

Contacts

Metrics for Contact center did not answer (Inbound):
  • # - Count
  • % - Percentage

The inbound calls where the contact center did not answer.
Voice
Contact center did not answer (Outbound)

Contacts

Metrics for Contact center did not answer (Outbound):
  • # - Count
  • % - Percentage

The outbound calls initiated by the contact center that were not answered by an operator.
Voice
Credits (Click2Call)

Contacts

Metrics for Credits (Click2Call):
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum

The credits used for Click2Call interactions.
Voice
Credits (Inbound)

Contacts

Metrics for Credits (Inbound):
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum

The credits used for inbound calls.
Voice
Credits (Outbound)

Contacts

Metrics for Credits (Outbound):
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum

The credits used for outbound calls.
Voice
Duration (Click2Call)

Contacts

Metrics for Duration (Click2Call):
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The duration of Click2Call conversations since the contact center answer until the conversation ends.
Voice
Duration (Inbound)

Contacts

Metrics for Duration (Inbound):
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The duration of inbound calls conversations since the contact center answer until the conversation ends.
Voice
Duration (Outbound)

Contacts

Metrics for Duration (Outbound):
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The duration of outbound calls conversations between operator and customer.
Voice
Human validation

Contacts

Metrics for Human validation:
  • # - Count
  • % - Percentage

Voice
Identified contacts (Click2Call)

Contacts

Metrics for Identified contacts (Click2Call):
  • # - Count
  • % - Percentage

This metric represents the Click2Call contacts where the caller's identity has been successfully recognized.
Voice
Inbound

Contacts

Metrics for Inbound:
  • # - Count
  • % - Percentage

Represents the inbound voice contacts received by the contact center.
Voice
Invalid - Client (Click2Call)

Contacts

Metrics for Invalid - Client (Click2Call):
  • # - Count
  • % - Percentage

The Click2Call contacts marked as invalid due to an issue on the client's side, such as incorrect input, failed verification, or abandoned calls.
Voice
Invalid - Contact Center (Click2Call)

Contacts

Metrics for Invalid - Contact Center (Click2Call):
  • # - Count
  • % - Percentage

The Click2Call contacts marked as invalid due to an issue on the contact center's side, such as system errors, unavailable operators, or misrouted calls.
Voice
Outbound

Contacts

Metrics for Outbound:
  • # - Count
  • % - Percentage

Represents the voice contacts initiated by the contact center.
Voice
Short calls (Click2Call)
  • Contacts Attempts
  • Contacts
Metrics for Short calls (Click2Call):
  • # - Count
  • % - Percentage

The short-duration calls specifically from Click2Call interactions.
Voice
Short calls (Inbound)
  • Contacts Attempts
  • Contacts
Metrics for Short calls (Inbound):
  • # - Count
  • % - Percentage

The short-duration inbound calls.
Voice
Success (Click2Call)

Contacts

Metrics for Success (Click2Call):
  • # - Count
  • % - Percentage

The Click2Call contacts that were successfully completed, meaning the call was connected and contact center answered.
Voice
Success (Inbound)

Contacts

Metrics for Success (Inbound):
  • # - Count
  • % - Percentage

The inbound calls successfully handled by the contact center, where the call was connected and contact center answered.
Voice
Success (Outbound)

Contacts

Metrics for Success (Outbound):
  • # - Count
  • % - Percentage

The outbound calls that were successfully completed, meaning the call was answered, and the intended communication took place.
Voice
Success classified (Click2Call)

Contacts

Metrics for Success classified (Click2Call):
  • # - Count
  • % - Percentage

Voice
Time until call

Contacts

Metrics for Time until call:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The time that has elapsed since the call was requested until the customer was actually called
Voice
Total call duration

Contacts

Metrics for Total call duration:
  •  - Sum
  • % - Percentage
  • µ - Average
  • m - Minimum
  • M - Maximum
  • .95 - 95th percentile

The total time from when a call is answered by the customer until it ends, including both conversation time and any hold time.
Voice
Unsuccess (Click2Call)

Contacts

Metrics for Unsuccess (Click2Call):
  • # - Count
  • % - Percentage

Voice
Unsuccess (Inbound)

Contacts

Metrics for Unsuccess (Inbound):
  • # - Count
  • % - Percentage

Voice
Unsuccess (Outbound)

Contacts

Metrics for Unsuccess (Outbound):
  • # - Count
  • % - Percentage

Voice
Unsuccess - Silence (Click2Call)

Contacts

Metrics for Unsuccess - Silence (Click2Call):
  • # - Count
  • % - Percentage

Voice
Unsuccess - Voicemail (Click2Call)

Contacts

Metrics for Unsuccess - Voicemail (Click2Call):
  • # - Count
  • % - Percentage

Voice
Impressions (Widget)

Onsite Campaigns

Metrics for Impressions (Widget):
  • # - Count
  • % - Percentage
TBD
Widget
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