Events are interactions that the webpage or the web application detects. Users generate events when they do one of the following:
- Click on the web page or web application.
- Page scroll.
- Form submissions.
Automated workflows generate events when they do one of the following:
- Scheduled updates
- Data changes
CoreMedia Experience Platform generates events when it does one of the following:
- Page loads
- API responses
- Error generation.
CoreMedia Experience Platfor use events for web tracking, analytics, and dynamic user experiences.
Events related panels contain the list of all events that users, workflows, and the CoreMedia Experience platform generate. These panels also contain metrics associated with events.
The following tables list the data fields of Events listing panel, sorted by alphabetic order. Use CRTL + F in Windows or Command + F in MacOS to search inside the page.
| Name | Description |
|---|
| External campaign type | If it exists, type of external campaign from which the customer requested the contact. For example, a Facebook campaign. |
| Name | Description |
|---|
| Channel | Name of the channel associated with the contact. One of the following: |
| Referrer | Source or link that referred the visitor. |
| Segment IDs | Identifiers of the segments associated to the visitor. For example, A1B345C6DEFGH789I0JK |
| Segments | Name of the segments associated to the visitor. For example, January Promo. |
| Simplified URL | Simplified URL of the page that the visitor viewed. For example, https://documentation.coremedia.com/engagement-cloud/analytics. |
| Simplified referrer | Simplified URL that contains the link to the page that the visitor viewed. For example, https://documentation.coremedia.com/engagement-cloud/analytics. |
| URL address | URL address that the customer visited to reach the contact center. |
Conversion Events
| Name | Description |
|---|
| Conversion Type | Type of the conversion. One of the following:- assisted: A conversion has type
assisted if the visitor needed the help of an operator to end the conversion. For example, the customer had to talk to an operator to purchase a mobile phone or to submit a form. - direct: A conversion has type
direct if the customer was able to finalize the conversion without further help from an operator.
|
| Conversion value | If applicable, value of the conversion. For example, 730€. |
| Days until conversion | Number of days necessary for the customer to do the conversion. For example, 29. |
| Sessions until conversion | Number of sessions that the customer opened before converting. For example, 10. |
| Name | Description |
|---|
| Browser | Browser that the using is using. For example, Chrome Android. |
| Device family | Brand family of the device that the customer used to access the website. For example, Galaxy A12, IPhone, or Macintosh. |
| Device model | Model of the device that the customer used to access the website. For example, SM-A125f, Iphone 11, or MacBook Pro |
| Device operating system | operating system of the device that the customer used to access the website. For example, Android, Windows, or IPhone Osx. |
| Device type | Type of device. One of the following:- Smartphone
- Tablet
- Desktop
- Console
|
| Device vendor | Vendor of the device that the customer used to access the website. For example, Samsung, Apple, or HP. |
| Mobile device | One of te following:- No - The visitor didn't use a mobile device to make the visit.
- Yes - The visitor used a mobile device to make the visit.
|
Events
| Name | Description |
|---|
| Browser resolution | Graphical resolution of the browser in pixels. For example, 1536x864. |
| Domain | Accessed domain. |
| Event date | Date of the event. |
| Event name | Name of the event. |
| Event type | Type of event in the page. One of the following:- Active Elements
- Abandonment Elements
|
| Internet provider | Name of the Internet provider of the customer. For example, Vodafone Portugal. |
| Organization | Name of the company that provides the Internet service to the visitor. For example, Vodafone. |
| Referrer domain | Domain of the page that contains the link that the visitor used to open the page. For example, https://www.google.com. |
| Search terms | Sequence of terms that the visitor used in the last search. For example, kitchen knive. |
| Name | Description |
|---|
| Lead ID | TBD |
| Lead number | Unique identifier of the lead. |
| Lead type | Type of the lead. |
| Name | Description |
|---|
| Country | Country of the customer. For example, Portugal. |
| Region | Name of the city of the customer. For example, Lisbon. |
No Group
| Name | Description |
|---|
| Visitors by page | Number of visitors by requested page. |
| Name | Description |
|---|
| Visitor id | Unique identifier of the visitor. |