Configuring a Landing Page

Last updated 18 minutes ago

Create a landing page for your website to host temporary campaigns.

Table of Contents

Prerequisites
Steps
Result

Prerequisites

Before you start:

Log in to Engagement Studio with a user that has role Manager.
Create a campaign of type Landing Page.

Steps

After creating the Landing Page, Engagement Studio shows you the Edit Landing Page window.

landing-page

1. Configure meta information

In the Edit Landing Page window, fill the landing page meta information:

Title: Define a title for the page. For example, Documentation Newsletter Subscription.
Description: Add a description for the page. For example, This page allows you to subscribe to our monthly newsletter. Receive information about the recent topics added to the documentation site..
Keywords: Define the keywords for SEO. For example, newsletter and documentation.

In the top right corner of the Edit Landing Page window, click Save campaign.

Engagement Cloud adds the following lines to the head of the landing page:

<head>
    <title>Documentation Newsletter Subscription</title>
    <meta name="description" content="This page allows you to subscribe to our monthly newsletter. Receive information about the recent topics added to the documentation site.">
    <meta name="robots" content="index,nofollow">
    <meta name="keywords" content="newsletter,documentation">
    ...
</head>

To visualize the landing page, click 🔗 in the right side of the Unique label field.

2. Configure the header and the footer

Toggle the switch above the tabs to add more HTML code to your landing page.

Content to insert in the HEAD tag: Add more information to the head of your page. For example, add CSS code to style the elements of the landing page such as <style> body { text-align: center;}</style>
Content to insert before the page elements: Add HTML content that will appear before any passive placeholder inserted in the page. For example, <h1>Documentation Newsletter Subscription</h1>.
Content to insert after the page elements: Add HTML content that will appear at the bottom of the page, For example, a footer such as <footer><p>© 2025 CoreMedia. All rights reserved.</p><p>Hamburg · hello@coremedia.com</p></footer>

3. Add passive elements

For example, add an element of type Newsletter subscription to collect the email of the visitors.

Activate the following elements:

In the Status switch, activate the landing page.
In the Status switch of the passive element, activate the element.

In the top right corner of the Edit Landing Page window, click Save campaign.

Result

After saving the campaign, click 🔗 in the right side of the Unique label field. Copy the Landing page URL and load the landing page in a tab of your browser to render the landing page.

landing-page

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