Required - -new placeholder- or a placeholder from the list.
By default, Engagement Studio creates a placeholder with the name of the active element.
Campaigns: Onsite
Last updated 19 minutes ago
Description of onsite campaigns.
Table of Contents
Onsite campaigns are campaigns implemented on the client website and include elements in the website intended to promote interactions with the visitor. Onsite campaigns aim at guiding the visitor to conversion through a sequence of suggested actions.
For example, an onsite campaign may include a pop-up window with a promocode that gives the user 50% discount if the user makes a purchase in next five minutes.
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Studio: Engagement Studio
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> Engagement > Campaigns
Passive elements
Passive elements are elements presented in a pages, within its content, by a placeholder.
The following table lists the available elements:
| Field | Description |
|---|---|
Action |
Interactive campaign requiring visitor actions. |
Banner with actions |
This element enables you to display custom banners with CoreMedia actions in your website. |
Banner with link |
This element enables to display custom banners in your website. |
Banner with content |
Display banners with content. |
Calltracker |
Allow us to track inbound calls with the same data we gather in Click2Call and to identify traffic origins and visitors. |
Click2Call via JS |
Click2Call client-side via JS. |
Contact window |
Contact windows directly embedded in your browser. |
Cookie - Service Level selector |
This widget allows to display a service level selector to the visitor. The decision taken by the visitor will be recorded in the visitor cookie and will be used to manage Tag insertion and Elements presentation. |
Custom content |
This Element lets you enter custom content - HTML, images and Flash. |
E-commerce recommended products |
Recommended products. |
Filesharing |
Allows file sharing. |
Inline surveys |
Surveys directly inserted into the page. |
Leads ads |
Lead ads generation. |
Newsletter subscription |
Newsletter subscription directly in your page. |
Newsletter subscription - confirmation |
Newsletter subscription confirmation directly in your page. |
Newsletter unsubscription |
Newsletter unsubscription directly in your page. |
Newsletter unsubscription - confirmation |
Newsletter unsubscription confirmation directly in your page. |
Opt Out |
Opt Out. |
Retargeting cookie |
Re-targeting cookie inserted into the client domain to be read by third parties. |
Smart window |
Presentation of extended contact windows with Ecommerce information, Surveys, etc. |
Survey answer |
Presentation of responses to surveys or unique questions. |
Vouchers |
Vouchers. |
Inline elements
An inline element is an HTML element that fits within the flow of text on a webpage, only taking up as much space as needed. In campaigns, inline elements are used to dynamically update specific content after the DOM has loaded, ensuring seamless alterations without disrupting the page layout.
| Field | Description |
|---|---|
NAME |
Required - Name of the element. |
STATUS |
Required - Toggle on or off. |
BASE URL ADDRESS |
Required - URL address. |
Active elements
Active elements are elements presented in a page(s), over its content, by a trigger or time and client doesn’t need to add anything.
| Field | Description |
|---|---|
ELEMENT TYPE |
Required - Active element or Abandonment element |
NAME |
Required - Name of the element |
STATUS |
Required - Toggle on or off |
ACTIVE PLACEHOLDER |
Settings
In the Settings tab you can configure the tag, time period of the campaign or the contact list associated.
| Field | Description |
|---|---|
TAG |
Tags associated to the campaign. |
VALIDATE VISITOR TYPE |
Required - One of the following:
|
LIMIT CAMPAIGN TYPE |
Toggle on or off. |
VALIDATE RESPECTING BUSINESS HOURS |
Toggle on or off. |
LIMIT TIME SCHEDULE |
Toggle on or off. |
VALIDATE AVAILABLE VOICE CREDITS (MONTHLY) |
Toggle on or off. |
VALIDATE AVAILABLE VOICE CREDITS (DAILY) |
Toggle on or off. |
ASSOCIATE CONTACT LIST |
Required - Select a contact list from the list. |
Segmentation
The Segmentation Tab is where you can define the rules by which the campaign will be presented such as url, group of pages, resolution, browser, external campaign, etc. In addition to the definitions referred to, we have several other layout and configuration options. These options should be evaluated case by case.
| Field | Description |
|---|---|
STATUS |
Required - Toggle on or off. |
ADD CONDITION |
Required - If STATUS = One of the following:
These options should be evaluated case by case. It is possible to use combined rules like |
Statistics
The Statistics Tab is a dashboard with relevant information about the campaign such as count of impressions, count of accepted or refused calls, CTR percentage.
Change history
The Change history Tab is the list of changes and is used as an audit log.
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