Analytics

Analytics Studio · Contact Center Analytics · Metrics, Aggregations, and Listings

When to use this

Marketing teams that run campaigns across email, SMS, push, onsite, and voice channels and need a clear view of what actually drives opens, clicks, conversions, or revenue. The right fit when teams want to compare channel performance in one place, spot the strongest contributors quickly, and shift budget toward the campaigns that perform best.

Website Analytics · Funnel Analysis · Content and Ecommerce Tracking

When to use this

Digital teams that need to understand how visitors move through the website, where they lose momentum, and which interactions lead to conversion. Especially relevant when teams track visits, events, content impressions, or ecommerce activity but still lack a practical way to connect that behavior to funnel optimization decisions.

Lead and Audience Analytics · Segmentation Actions · Conversion Tracking

When to use this

Growth, CRM, or demand generation teams that want to identify high-intent audiences and qualify leads with stronger behavioral evidence. The ideal fit when teams need to analyze contacts, leads, segmentation actions, and conversions together so they can refine targeting rules and trigger more relevant follow-up campaigns.