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Personalization Hub Manual / Version 2406.0

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Segmentation

One of the Client-side Personalization main functionality is the segmentation. To use the segmentation a document Segmentation has to be created and Segments with linked content added. While other adapters are not able to fetch segments from an integrated system the CoreMedia Engagement Cloud integration fetches the segments from CoreMedia Engagement Cloud. CoreMedia Engagement Cloud handles two kinds of segments - Segments and Profiles. The integration consolidates both as Client-side Personalization segments. Therefore, segments and profiles from CoreMedia Engagement Cloud are selectable in a segmentation document as segments.

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