AB Testing Settings

Last updated 19 minutes ago

Description of the important parameters of the AB Test settings.

Table of Contents

Breadcrumbs

AB Test campaigns compare reaction to elements in different campaigns allowing you to decide which elements your visitors prefer. For example, shopping cart position in a page is better in the to right corner or in the top center. Which colors or labels get more clicks from visitors.

Breadcrumbs

Studio: Engagement Studio
> Engagement > Campaigns > [Select AB Test campaign] > Tab Settings

Name Description

Start date

Start date of the AB Test.

End date

End date of the AB Test.

Automatically show winner to all visitors

If you define an end date for the AB Test, after end date is reached, Engagement Cloud starts showing the variant with more conversions to all visitors.

Distribute page variation by

One of the following:

Visitor: Engagement Cloud shows different variants by visitor.
Session: Engagement Cloud shows different variants by session. Every time the visitor opens a session, the visitor sees a different variant.

Page distribution mode

Defines how Engagement Cloud selects the visitors to show the different options. One of the following:

Sequential: Engagement Cloud selects visitors sequentially. For example, if the AB Test has the control campaign and two variations, visitors see campaign elements as follows:
- Visitor 1 sees the control campaign
- Visitor 2 sees variation 1
- Visitor 3 sees variation 2
- Visitor 4 sees the control campaign
- Visitor 5 sees variation 1
- Visitor 6 sees variation 2
Random: Engagement Cloud selects visitors randomly.
Random with different weights: Engagement Cloud selects visitors randomly, according to the weight configured for each variation. For example, if we have 100 visitors and the control campaign weights 20%, variation 1 weights 30%, and variation 2 weights 50%, 20 visitors will see the control campaign, 30 visitors will see variation 1, and 50 visitors will see variation 2.

Test conversion goal

Defines the goal of the campaigns. One of the following:

Pages: Defines the conversion goal as the visitor clicking in a URL configured in the campaigns.
Events list: Defines the conversion goal as the visitor executing some events. For example, adding a product to the shopping cart or checking out the shopping cart and placing an order.
Contacts: Defines the conversion goal as the visitor requesting a to be contacted after viewing the elements of the campaign. For example, the visitor requests to be contacted after viewing a pop-up announcing a promotion in a specific mobile phone plan.
Campaign Contacts: Defined the conversion goal as the visitant clicking in a Click2Call or a Click2Chat defined in the campaigns. For example, test if visitors prefer to be contact by phone or by chat.
Campaign elements accepted: Defines the conversion goal as a click in the page elements, except clicking in the close button of the browser.
Event (via workflow): Defines the conversion goal as the visitor executing some events configured in a workflow.

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