AB Test

AB tests allow you to compare different versions of your campaigns to determine which one performs better. By running AB tests, you can optimize your marketing strategies and improve customer engagement.

What you will learn

After reading the AB Test documentation, you will be able to:

• Understand how AB tests work in Engagement Cloud.
• Create and manage AB tests for your campaigns.

Target audience

Administrators and CoreMedia clients can use the AB Test documentation to understand how to create and manage AB tests and provide better service.

How it works

You can define custom events in Engagement Studio > Enagement > Campaigns