You're not logged in.
  1. Documentation
  2. engagement cloud
  3. engagement
  4. events
  5. events reference
  6. edit event

Edit event

Last updated 19 minutes ago

Edit event field list.

Breadcrumb

  • Studio: Engagement Studio

  • Engagement > Settings > TAGs and names > Events management > [Open an Event]

  • Engagement > Settings > Global view > TAGs and names > Events management > [Open an Event]

Field Description

Name

Internal name of the event. For example, NameAndEmail.
Do not use spaces or special characters in the internal name.

Description

Description of the event. For example, Collect the name and email of the visitor.
Engagement Cloud uses the description as the display name of the event in some places.

Event type

Type of the event. One of the following:

  • Generic - Generic purpose events that you can use in different scenarios.

  • Conversion - Events that track specific conversion actions, such as form submissions or shopping cart checkouts.

  • Onsite campaign related - Events that relate to onsite campaigns, such as pop-ups or banners.

Billable

One of the following:

  • Yes - The client has to pay for the event.

  • No - The event is free.

Property table

Field Description

Property name

The property name you associate with the event.

Title

Display name of the property.

Interpret value as

Choose how to interpret the property value. One of the following:

  • Default - The system interprets the value in the same type as the original field. For example, if the original field is numeric, the system interprets the value as numeric.

  • Text

  • Numeric

  • Date

Events of type Conversion only

Field Description

Attribution Model

The attribution model informs Engagement Cloud how to distribute credits for a conversion. For example, consider the following scenario:

  • A conversion happens when the visitor checks out a shopping cart.

  • The value of the shopping cart is 400€.

  • The conversion period is the visitor session.

  • The visitor triggers three events during the session before checking out: when clicking on the homepage, when landing on a product page, and when adding a product to the cart.

Select one of the following attribution models:

  • Linear - Distributes the credit equally among all events triggered during the conversion period. In the example above, each event receives 100€.

  • First interaction - Gives all the credit to the first event. In the example above, the first event receives 400€.

  • Last interaction - Gives all the credit to the last event. In the example above, the last event receives 400€.

  • Position based - Gives 40% of the credit to the first and last event and distributes the remaining 20% between the events in the middle. In the example above, the first and last interactions receive 160€ each and the other two events receive 40€ each.

You can view results of the conversion model in the Contacts and Events panels of the Contact Center and Analytics Studio.

Period

One of the following:

  • Session - Sets the conversion period to the duration of the session.

  • Days - Sets the conversion period to a number of days.

Events of type Onsite campaign related only

When creating an event of type Onsite campaign related, you can only use the following two properties:

Property name Description

onsite_campaign_id

The ID of the onsite campaign that triggered the event.

widget_id

The ID of the widget that triggered the event.
Copyright © 2026 CoreMedia GmbH, CoreMedia Corporation. All Rights Reserved.Privacy | Legal | Imprint
Loading...