Table of Contents

Outbound Email Campaigns

Outbound email campaigns allow you to reach your customers through email. You can create custom outbound email campaigns to send personalized messages to your customers and improve engagement.

What you will learn

After reading the Outbound Email Campaigns documentation, you will be able to:

Understand how outbound email campaigns work in Engagement Cloud.
Create and manage custom outbound email campaigns.

Target audience

Administrators and CoreMedia clients can use the Outbound Email Campaigns documentation to understand how to create and manage outbound email campaigns and provide better service.

How it works

You can define outbound email campaigns in Engagement Studio > Engagement > Campaigns

Step	Description
1	Create an Offsite campaign with the type `Outbound Email`.
2	Associate a contact list to the campaign. Typically, a contact list with the same name as the campaign is used.
3	Create the email body for the outbound email campaign. You can use the email editor to create the message body.
4	Activate the outbound email campaign to send the email to contacts in the contact list.