Contact Lists
A contact list is a collection of contacts that marketers and sales teams use for various marketing and communication purposes.
What you will learn
After reading the Contact Lists documentation, you will be able to:
- Create and manage contact lists to organize your customer base.
- Import and export contacts to and from contact lists for efficient data management.
- View analytics related to your contacts.
Purpose
Contact lists are the central database of people your business wants to communicate with. Contact lists can contain contact data for customers or prospective customers. They store key information like phone numbers, email addresses, names, preferences, and other relevant details, making them the foundation for all marketing activities. Without a contact list, there's no structured way to reach or understand your audience.
Beyond simple storage, contact lists enable targeted, personalized, and automated communication. Marketers use them to segment audiences, tailor messages, run campaigns across channels, and trigger life cycle journeys like welcome emails or re-engagement flows.
Target audience
The Contact Lists documentation helps marketers and sales professionals effectively manage and segment their customer base with contact list strategies in Engagement Cloud.
Administrators and customer support teams can also use this documentation to understand how teams organize and manage contacts and provide better service.
How it works
Find Contact Lists in Engagement Studio > Engagement > Contact Lists
| Step | Description |
|---|---|
| 1 | Create contact lists to organize your contacts based on specific criteria. |
| 2 | Import contacts into your contact lists to build your customer database. |
| 3 | Set up campaigns to send targeted email or SMS messages to the contacts in your contact lists. |
| 4 | Set up campaigns to call contacts in your contact lists with special offers. |
| 5 | View analytics related to your contacts to understand their behavior and preferences. |
Related documentation
Contact Lists Reference4 articles
Screens, and forms reference with detailed information about all the fields of Contact Lists App.