Segmentation

Create, configure, and delete segments in the Engagement Studio.

Who is this for

This article is for Engagement Cloud users learning to create and manage segments to target specific visitor groups. This includes:

• Supervisors and managers
• Customer support managers and engineers
• Customer success engineers, managers, and architects.

What you will learn

In this article, you will learn how to:

• Create segments
• Define entry and exit rules for segments
• Associate segments with campaigns
• View which visitors belong to specific segments

What is a segment

A segment is a subset of your audience that shares specific characteristics, behaviors, or needs. Marketers divide their overall audience into these smaller groups so they can deliver more relevant messages, offers, and experiences to each one. You can create campaigns that target specific segments to increase engagement and conversion.

In short, segmentation means dividing your audience into meaningful groups to improve targeting and personalization.

Related links

• Onsite Campaigns documentation - Learn how to create and manage campaigns.
• Campaigns Course for Developers - Take a developer-focused course on campaign creation.