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Studio User Manual / Version 2010

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7.3 Creating Customer Segments

In segment based personalization, users are mapped to segments, which are mapped to content. Users are shown the content matching their segments.

The following example uses the Customer Segment and Personalized Content content items from Blueprint. It shows how you create a segment for people born after 1987 and show them the selected content for this target audience.

  1. Create a new Customer Segment content item with CoreMedia Studio below /System/personalization/segments.

  2. Enter the description and add a Date of Birth condition.

Create a condition in a segment

Figure 7.10. Create a condition in a segment


You can use this new Customer Segment in a Segment condition in a Personalized Content content item.

Use Segment in Personalized Content

Figure 7.11. Use Segment in Personalized Content


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