Studio User Manual / Version 2304
Table Of Contents
CoreMedia Adaptive Personalization feature
Server-side personalized content is supported by CoreMedia Adaptive Personalization which is integrated into CoreMedia Studio and provides the basis for creating personalized websites. Click behavior or explicit user interests are accumulated to provide the most appropriate content for the current user. The graphical user interface allows you to create personalization rules that select content to be displayed. You can use predefined Customer Personas in order to preview the personalized site before it is published within CoreMedia Studio.
Special content types that are part of CoreMedia Blueprint are used to provide the personalization functionality:
A content type for test personas. In the default implementation this is the type "Customer Persona".
A content type for explicit personalization. In the default implementation this is the type "Personalized Content".
A content type for segments. In the default implementation this is the type "Customer Segment".
A content type for personalized search. In the default implementation this is the type "Personalized Search".
If your system does not base on CoreMedia Blueprint, you might have other content items for the purpose of personalization.
