Solution Overview for Business Users / Version 2512.0
Table Of ContentsUse Content Studio native personalization to tailor your visitors experiences and get more engagement. In this section, you will learn how to:
Use the Website KPIs widget on the Content Studio Dashboard
View and analyze visitor data for the whole website or by page or article
Interpret key metrics such as page views, unique visitors, bounce rates, and average session duration
Turn dashboard insights into actionable steps for your native personalization strategy.
What is Native Personalization
Native Personalization in CoreMedia is the built-in capability to tailor digital experiences based on a set of metrics and conditions. By analyzing these metrics, editors can define rules and create audience segments directly within CoreMedia Content Studio. As a result, content dynamically adapts to each visitor's context — such as location, device, campaign source, or customer profile.
Because personalization is native to the platform, it is:
Integrated with CoreMedia's content repository.
Consistent across all delivery channels.
Previewable in the editorial interface, enabling editors to simulate different visitor experiences before publishing.
