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Personalization Hub Manual / Version 2310

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Creating Experiences for Segmentation

The segmentation use case allocates the customer base to a set of segments.

Creating Segments

For the segmentation use case you have to create an External Segment content item for each segment you want to use in the <Site Root>/Options/Personalization/Segments/evergage folder of the site. For the content name use lower- and upper-case letters, numbers, minus and underscore, no special characters are allowed.

  1. Create a new web campaign and add an experience for each segment.

  2. Open the setup menu and switch to the experiences panel.

  3. Set the test mode to Rule-Based and set traffic allocation for Control to 0%. Afterwards edit each experience: Set its name and add a targeting rule with the fitting segment.

    Defining Segment experiences in Evergage

    Figure 4.20.  Defining Segment experiences in Evergage

  4. Add the JavaScript code for connecting the segments to CoreMedia. Add the following code for each experience, substituting the parameter segment_name with the name defined in CoreMedia (see Section, “Creating Experiences for Segmentation”).

    Evergage add JavaScript to experience

    Figure 4.21.  Evergage add JavaScript to experience

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