loading table of contents...

7.4. Creating User Segments

In segment based personalization, users are mapped to segments, which are mapped to content. Users are shown the content matching their segments.

The following example uses the User Segment and Personalized Content content items from Blueprint. It shows how you create a segment for people born after 1987 and show them the selected content for this target audience.

  1. Create a new User Segment content item with CoreMedia Studio.

  2. Enter the description and add a Date of Birth condition.

Create a condition in a segment

Figure 7.11. Create a condition in a segment


You can use this new User Segment in a Segment condition in a Personalized Content content item.

Use Segment in Personalized Content

Figure 7.12. Use Segment in Personalized Content