In segment based personalization, users are mapped to segments, which are mapped to content. Users are shown the content matching their segments.
The following example uses the User Segment
and Personalized Content
content items from
Blueprint. It shows how you create a segment for people
born after 1987 and show them the selected content for this target audience.
Create a new User Segment content item with CoreMedia Studio.
Enter the description and add a Date of Birth condition.
You can use this new User Segment in a Segment condition in a Personalized Content
content
item.