CoreMedia Studio User Manual, Version 7.5.45-10
Chapter 2. Basic concepts | 2.11. Personalization

Adaptive Personalization is a CoreMedia module and allows you to present content to your users depending on some characteristics of these users. These characteristics might be of a more general nature such as the browser used or the current time or more specific (especially when the user is logged in) such as the age of the users or their interests.

CoreMedia Digital Experience Platform 8 contains specific content types, such as Personalized Content or Personalized Search. You can use these types to define content that will be shown when a specific condition is fulfilled. You might, for example, show teasers for different kind of music depending on the age of the user that accesses the page.

Figure 2.33. Personalized Content Example

	The commerce segment personalization is not available when your system is running with IBM WebSphere Commerce (FEP6).

You can even use IBM WebSphere Segments in the CoreMedia personalization content. That is, a user will only see a CoreMedia content when the user is a member of a specific IBM WebSphere segment.

So called "Personas" can be used to test your personalized site. A Persona is a test user with specific attributes such as gender, age or hobbies. You can view your site in the context of this test user and check if your personalization settings work as expected. You can easily switch between different Personas (see Section 7.5, “Working with Personas” for details).

Figure 2.34. Persona Selector and overview

See Chapter 7, Working with Personalized Content for more details on Adaptive Personalization.