Requirements

An appealing website does not only contain text content but has also images, videos, audio files or allows you to download other assets such as brochures or software.

In addition, current websites aim to reuse content in different contexts. An article about the Hamburg Cyclassics might appear in Sports, Hamburg and News section, for example. An image of the St. Michaelis church (the "Hamburger Michel") on the other hand might appear in Articles about sights in Hamburg or religion. Nevertheless, it's not a good idea to copy the article to each section or the image to each article because this is error prone, inefficient and wastes storage.

Therefore, content should be reusable across different contexts (different sites, customer touchpoints for instance) by just applying the context specific layout and without having to duplicate any content. This increases the productivity by reducing redundancy and keeps management effort at a minimum.

Solution

CoreMedia Blueprint is shipped with content types that model common digital assets such as articles, images, videos or downloads. All these types inherit from a common parent type and can be used interchangeably. In addition, none of these types has fixed information about its context so that it can be used repeatedly and everywhere in your site. The context is first determined through the page which links to the content item or through the position in the folder hierarchy of the website (see Section 7.3, “Navigation and Contexts” for more details).