Solution Overview for Business Users / Version 2506.0
Table Of ContentsIn our quest to provide unparalleled customer engagement, CoreMedia introduces the concept of DataSources. This innovative feature bridges the gap between CoreMedia’s visitor profiles and a client’s internal systems, allowing for dynamic enrichment of visitor data with external information.
A DataSource in CoreMedia is a powerful integration point that connects the visitor profiles on our platform with external data sources from client systems. This connection enables the import and synchronization of relevant data into the CoreMedia environment, offering a more comprehensive view of each visitor.
DataSources operate through two primary mechanisms:
Adcenter: Clients can import data into CoreMedia contact lists, from which the platform reads and integrates information into visitor profiles. This method is ideal for batch updates and maintaining historical data consistency.
XML HTTP: For real-time data synchronization, the XML HTTP DataSource fetches data from external systems via HTTP. This ensures that visitor profiles reflect the most current information from the client’s systems.
Update Mechanisms
DataSources offer two distinct update mechanisms to suit various use cases:
Update Value Only When Key Changes: This method updates the visitor profile data only when there is a change in the identifying key, ensuring data consistency over time.
Update Value Only When Field is Shown: Optimized for dynamic scenarios, this option updates data only when a specific field is displayed, providing real-time data relevancy.
By integrating DataSources, CoreMedia enables businesses to leverage their internal data assets for enhanced visitor segmentation and more personalized customer engagement strategies, thereby elevating the overall effectiveness of their digital presence.
