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Solution Overview for Business Users / Version 2506.0

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18.2.3.1 Operation Mode (Opt-In / Opt-Out)

By default, CoreMedia service operates in "Opt-In" mode. In this mode, a "first-party" cookie ("byside_webcare_tuid") is created on the client's domain with a visitor identifier that, during the lifetime of the cookie, allows the visitor to be recognized between visits.

If desired, CoreMedia can change this behavior and initiate sessions in "Opt-Out" mode (for example: session start until the client accepts the cookie policy). On each new visit, the visitor will be counted as a new visitor. To start the service in this mode, the CoreMedia tag must be loaded with the parameter "bysideWebcare_privacy = 1".

Opt OutOpt In

"BySide Privacy = 1 Cookie Level Service = Required"

"BySide Privacy = 0 Cookie Level Service = Targeting"

"All campaigns will be presented without segmentation or intelligence"

"All campaigns will be presented with segmentation or intelligence"

Table 18.1. Table of error codes and Messages


<script>
        var bysideWebcare_webcare_id = "A82B12DB68";
        var bysideWebcare_lang = “en";
        var bysideWebcare_privacy = 1;
        </script>

        <script src="//www.clientdomain.com/assets/external/byside_webcare.js" type="text/javascript"></script>

Example 18.2. 


The method used to set cookies for new visitors ("var bysideWebcare_privacy = 1;") only impacts the creation of the visitor. After this moment, changing the cookie level is only possible through the function mentioned here ("bysideWebcare_setDoNotTrack").

Once the client accepts cookies, the following function must be called to allow the client to move to the respective cookie acceptance level (analytics):

bysideWebcare_setCookieServiceLevel( 'LEVEL',
        false, function () \{ bysideWebcare_reloadAgentContent(); } )
      

Example 18.3. 


The value [LEVEL] can be one of the following:

  • DO_NOT_TRACK;

  • FUNCTIONAL;

  • PERSONALIZATION;

  • TARGETING.

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