1. Overview of CoreMedia Experience Platform

This document is intended for architects and developers who want to work with CoreMedia Experience Platform or who want to learn about the concepts of the product.

CoreMedia Experience Platform combines CoreMedia Content Cloud and CoreMedia Experience Cloud.

CoreMedia Content Cloud

CoreMedia Content Cloud is the next-generation experience management platform from CoreMedia that lets you build highly engaging, multi-channel branded eCommerce experiences as well as corporate sites for your global customers.

Now, you can easily bridge the gap between a pure eCommerce system which is focused on the more transactional aspects of the buying process and content-driven brand sites that focus on engaging user experiences.

CoreMedia Content Cloud was designed to empower your team in creating and managing highly relevant and engaging experiences for your customers from a single, easy-to-use business user interface. Customers should always get the information they need, independent of the device they use or the time they connect - delivered in an optimized fashion for the current customer's context.

CoreMedia Studio allows business users to create and manage experiences based on context and to define and test rules and customer segments for personalization in real-time. Content can be easily mixed with catalog items. Editors can intuitively select the products and categories from the catalog and place them on the site just as they are accustomed from other web content.

CoreMedia Content Cloud ships with CoreMedia Blueprints for eCommerce and corporate sites that provide a high-level of prefabrication of common features and use cases. The source code is provided for easy customization to your specific needs for competitive differentiation.

Built upon industry-leading best practices with a fully responsive and adaptive mobile first design plus a wealth of ready-to-use layout modules, your development team can jump start on a strong foundation proven in many customer projects whilst retaining full flexibility. A predefined Maven based development environment is provided.

Headless Server allows you using CoreMedia Experience Platform in a headless way. Headless Server delivers content from the repository as JSON data over a GraphQL endpoint and is fully integrated in CoreMedia Studio. Therefore, you can preview and edit all changes in Studio.

CoreMedia Content Cloud bundles all components to help you manage every aspect of your blended digital experiences from content to commerce – regardless of the technical integration being commerce-led, content-led, hybrid or headless.

Coremedia Engagement Cloud

CoreMedia Engagement Cloud is a powerful platform designed to enhance digital marketing efforts through advanced personalization and customer engagement tools. It integrates seamlessly with various marketing technologies, allowing businesses to deliver targeted and relevant content across multiple channels. With its robust analytics and segmentation capabilities, CoreMedia Engagement Cloud helps organizations optimize their content strategies and improve customer experiences.