Solution Overview for Business Users / Version 2506.0
Table Of ContentsThe CoreMedia JavaScript API, accessible upon the installation of the CoreMedia tag, provides a gateway to a variety of system functionalities, enhancing site interactivity and personalization based on visitor behavior. Key functionalities include:
Initiating Calls: Empower your site to start phone calls directly, fostering immediate and seamless communication.
Triggering CoreMedia Automations: Activate CoreMedia automations that facilitate interaction with external systems, thereby bridging the gap between your digital presence and the external world.
Segment Management: Add or remove visitors from specific segments, allowing for more targeted audience engagement and refined marketing strategies.
Enriching Visitor Profiles: Append additional information to a visitor’s profile, enriching their data footprint and enabling more personalized interactions.
Activating Campaigns (Interfaces) for Visitors: Crucially, the API allows for the activation of campaigns or interfaces for visitors at specific moments. For instance, if you wish to present a campaign to a visitor at a particular point in a form, this can be programmed via JavaScript to display precisely when needed.
Event Tracking for E-commerce Insights: Send events to track e-commerce activities, providing valuable insights into customer interactions. This feature is pivotal for understanding on-site behavior, like items added to a cart.
Data-Driven Reactions: The API empowers the system to react based on this data. For example, it can inform an operator about the contents of a customer’s shopping cart or trigger specific campaigns if the cart value exceeds a certain threshold.
To use this api, it is important to be familiar with CoreMedia events, that should be used to inform CoreMedia platform about data, behavior, … Events must be set up in advance within the CoreMedia backoffice.
Example code for appending information to a visitor profile is as follows:
html script type="text/javascript"> (function(){ <var event_info = new Object(); event_info.name =
"name"; event_info.email = "email"; event_info.context = "context"; event_info.segment = "segment";
bysideWebcare_event("SetVisitorInfo", event_info); })(); </script>Example 18.1. Appending information
NOTE:
The interface provides codes like the example above, ready to be executed on the site at the appropriate time when the information becomes available.
