This section covers which Conditions are configured in CoreMedia Blueprint and how to use the Test Profile Selector.

Configured Conditions

To make use of contexts in content items of type Personalized Content or Customer Segment corresponding Conditions have to be implemented in Studio. CoreMedia Blueprint provides Conditions for all contexts listed above.

Figure 10.18. Conditions in Personalized Content and Customer Segment content items

Using Customer Personas

A Customer Persona is a collection of artificial context properties under the control of the editors. The type of properties to use depends on the configured contexts. For example the name of a visitor is a String while the number of likes performed is a numeric value.

Figure 10.19. Defining artificial context properties using Customer Personas

Using the Customer Persona Selector an editor is able to test a Personalized Content content item. By choosing a specific Customer Persona all its contexts are activated within the Preview CAE. As a result, the Preview CAE renders content as if corresponding contexts were available at request processing time.

Figure 10.20. Selecting Customer Personas to test Personalized Content and User Segment content items

Creating Customer Segments

In segment based personalization, users are mapped to segments, which are mapped to content. Users are shown the content matching their segments.

Figure 10.21. Create a condition in a segment

You can use this new Customer Segment in a Segment condition in a Personalized Content content item.