From an architectural point of view, CoreMedia allows you to quickly add functionality without changing the core of the platform by adding CoreMedia Apps. These apps have access to and can use CoreMedia data, create new visualizations and reports, extend existing segmentation functionality and provide new windows/widgets. The difference between CoreMedia Apps and CoreMedia Custom Apps is only in their ownership, the former being provided by CoreMedia while the latter can be implemented by any partner/customer.

In short, CoreMedia Custom Apps allows the creation of tailor-made applications, specifically designed to meet the unique needs of our customers and perfectly integrated into CoreMedia’s backoffice environment.