Campaign Management: The API allows you to create, update, and manage advertising campaigns, ad groups, and ads. You can set campaign budgets, bidding strategies, and targeting criteria.

Keyword and Ad Management: You can work with keywords, ad designers, and ad extensions, enabling you to optimize ad copy, headlines, and descriptions.

Performance Data: Retrieve data on ad performance, including metrics like impressions, clicks, click-through rates (CTR), conversions, cost, and more. This data is valuable for assessing campaign effectiveness.

Audience Targeting: Access and manage audience targeting options, including demographics, interests, and behaviors.

Conversion Tracking: Set up and track conversions to measure specific actions taken by users, such as form submissions, purchases, or app installations.

Quality Score: Access quality score data for keywords and ads, helping you gauge the relevance and quality of your campaigns.

Competitor Insights: Gain insights into competitors' ad campaigns, keywords, and bidding strategies, which can inform your own advertising strategy.

Custom Reporting: Create custom reports and dashboards to monitor key performance indicators (KPIs) and campaign goals specific to your business objectives.

Ad Extensions: Manage ad extensions, such as site link extensions, call out extensions, and structured snippet extensions.

Geographic Targeting: Control geographic targeting settings to determine where your ads are displayed.

Billing and Budgeting: Access information related to ad spend, budget allocation, and billing details.