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Solution Overview for Business Users / Version 2506.0

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11.1.1 Visibility of Campaigns

Date

To make campaigns run only for specific events, they are scheduled to be active between a start and end date/time. You will plan the active duration for each campaign and CoreMedia Campaigns Delivery API will automatically determine which campaign is currently active at each point in time.

Priority

If multiple campaigns run in parallel, a prioritization value on each campaign helps to define an order between those campaigns. For example, a general campaign "10% discount for Newsletter signup" should be shown everywhere on the website in the "hero" slot. It has a default priority of 5. If the before mentioned "summer collection of dresses" campaign ha a priority of 7, it will be shown instead of the medium prioritized "10% discount for Newsletter signup" campaign. Of course, you can also decide that you want to display both, for example, in a carousel. In this case, the prioritization is simply used to define the order of content items in a specific slot.

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