SimpleLinkFormatter link building properties configurable and protocol default to HTTPS

ElasticSocialLinkBuildingProperties are introduced to make link building properties (protocol, context path and servlet path) configurable. Default protocol is now set to HTTPS.

(CMS-18425)

Fixed Blueprint GuidCookieHandler

GuidCookieHandler, which is responsible to set a cookie to recognize a returning anonymous customer, reads GUID value from Cookie now instead of ThreadLocal, which led to not recognizing customers in some cases, i.e. after sending a Customer Review, the newly created Customer Review was not shown without multiple reloads.

(CMS-18159)